We built this because we weren't ready.
Nobody gets enough time with their dog. staye started as a refusal to accept that — and a decision to do something about it, every single morning.
It began with a feeling more than a formula: that the years go too fast, and that the dog asleep in the afternoon sun deserves a real shot at more of them. The pet aisle was mostly sugar, oil, and marketing. Nothing was built the way we'd build something for ourselves.
So we built it the other way around. We started from the molecules with the best evidence for healthy aging — NMN, CoQ10, astaxanthin, taurine, live probiotics — and obsessed over getting the doses and forms right for dogs, not humans. Water-soluble where it needed to be. Safe for every day. Nothing included that a healthy dog doesn't actually need.
Because the whole point is more mornings. More afternoons on the warm floor, in the patch where the sun comes in.